Who is Kind Beauty?

A nursing graduate and a telecommunications professional by trade, it is a surprise that Alex Javier is a familiar face in the local beauty community. Alex founded AluxxeBeautyStudio in 2013 — a makeup reseller platform importing hard to find and sought after international brands to the Philippines. Armed with a passion for beauty and the backing of her loyal clientele, Alex made it her mission to build a brand of her own dedicated to providing fellow Filipinas exceptional quality items at reasonable price points.

Thus her brain child Kind Beauty was born. While Kind Beauty currently specializes in makeup tools crafted for everyone, Alex aims to expand her brand by offering color cosmetics designed to be used in conjunction with her cult brushes. 

Kind aims to show its consumers that while growth is essential, it cannot be without others. Kind Beauty is a brand not only rooted in a strong product line but lives by the gold standard of its moniker - “kind”. From makeup newbies to seasoned professionals, there is a safe haven in the Kind Beauty kommunity.

As always, Be Kind.